• FoundedMarch 2013
  • HeadquartersUnited States
  • FundingBetween $1 - $10 million
  • Sector-FocusSmall Business
  • Stage-FocusNot Applicable
  • SecuritiesDebt


Dealstruck is a crowdlending platform that allows high net worth investors and institutions to invest in small business loans.

Dealstruck gives businesses receive real-time feedback on borrowing options and approves loan packages in under 48 hours. Once approved and listed, many of its small business issuers are have funded their loans in less than a week.

Deal Flow

Currently, Dealstruck has two primary investment products:

  1. Term loan product Offers growing businesses upfront capital to fund long-term investment initiatives.
  2. Line of credit product Provides businesses with fast and easy access to working capital

To be approved to list on DealStruck, issuers must meet the following criteria:

  1. Be profitable;
  2. Have annual sales of at least $250,000; and
  3. Have more than 1 year of operating history.

Loan sizes range from $50,000 – $250,000.

Fee Structure

To be determined.

Executive Team

Ethan Senturia

Co-Founder, CEO

Before founding Dealstruck, Ethan ran Internet marketing for a lead generation startup – Ampush Media – growing annual spend to $15M in less than two years. Prior to Ampush, he worked as a distressed credit analyst at Lehman Brothers and graduated Summa Cum Laude from Wharton Business School.

Russell McLoughlin

Co-Founder, CTO

Russell McLoughlin is Co-Founder and CTO of Dealstruck. Prior to founding Dealstruck, Russell worked as a Computer Scientist at the Biodefense Knowledge Center at Lawrence Livermore National Laboratory where he applied his expertise in machine learning and large scale knowledge discovery to problems related to biodefense. Prior to Livermore, Russell toured high tech, working at Google, Apple and a number of other technology companies. At Google, he worked as part of the Machine Translation group and while at Apple he created rich client-side web applications. Russell earned both his M.S. and B.S. in Computer Science from the University of California at Santa Barbara. He is 2012 Fellow in the Startup Leadership Program in San Diego.


March 21, 2014

Dealstruck, Inc, announced today that it has been selected as the exclusive crowdlending partner to

February 24, 2014

Direct Lending Investments, LLC, the general partner of a peer-to-peer (P2P) fund with a diversif

January 19, 2014

Company appoints VP operations, sets plans to develop additional financing products for SMBs.

November 26, 2013

Dealstruck started making loans to small businesses five months ago. This came after a successful

June 4, 2013

Dealstruck, Inc. today announced the launch of its crowdlending platform that connects growing, profitable small businesses with accredited and institutional investors. The Dealstruck solution offers thorough credit screening on business borrowers and …

© 2012 Open World Ventures LLC